Triple The Effectiveness of Your Automated Fitness Lead System30 Mar
I’m sure by now, you’re well aware of the marketing power
an automated lead generation and list building system can
add to your fitness business. What you may NOT be aware
of is how easy it is to generate additional income with an
automated system like this.
You see, once someone opts into your list and becomes a
lead for one of your services or free offers…
…that’s just the beginning.
Today, I’m going to show you 3 quick and
easy ways to more than triple the effectiveness of your
current lead generation/opt-in system so you can create
the most possible income from your efforts.
——-
—1—
——-
Present A New (Related) Offer On Your Thank You Page
—
One of the best (and least used) ways to get more from
your opt-in process is to immediately present a new offer
to the subscriber on your thank you page.
You’d simply thank them for signing up to your newsletter
(or for requesting a free training session, etc.) and
immediately offer them an attention grabbing headline
that leads them into the next offer.
Sometimes that will be an offer for another opt-in mailing
list, or it can be an offer for an affiliate product you
promote (or even a product of your own).
The important point is…
If this person was interested enough to subscribe to one
of your mailing lists, they’ll probably be just as interested
in many of the other related offers you provide.
Take advantage of that. 
And your opt-in form’s thank you page is a perfect place
to do that. Especially since you’re already using a thank
you page right now.
——-
—2—
——-
Create An Immediate Follow-Up E-mail
—
I also like to create an e-mail that gets sent out via
autoresponder immediately after they opt-in to a list.
The purpose of this e-mail is simply to thank them for
joining your list, remind them of the benefits that got
them to opt-in to begin with, and…
…present them with another offer.
Again, they were interested enough to sign up, so keep
your information (and your offers) in front of them as
often as possible.
And the P.S. of this immediate follow-up e-mail is a
great place to do just that. Use it to offer them…
o a subscription to your fitness newsletter
o a link to your fitness blog or forum
o a free report on a related topic
o a video clip that PREsells your workout DVD
o an eCourse that educates (and leads to other offers)
Don’t stop at getting them on your list. Continue to
pull them into more and more of your fitness marketing
funnels with additional offers.
——-
—3—
——-
Create a Series of Additional Follow-Up E-mails
—
As a fitness professional, there are numerous ways you
can help people accomplish their goals - dozens of ways
you can be of benefit to your prospects.
Why not create a series of follow-up e-mails you can
program into your autoresponder?
Each of these e-mails can include…
o an article with tips for achieving results faster
o a tutorial
o success checklists
And each e-mail would include another offer for…
o your services
o a free sample training session
o more reports
o related eCourses
o etc.
The whole goal here is to take advantage of your subscriber’s
attention and interest in what you’re offering…
…and continue to offer them related things they’d also
likely be interested in.
Keep making them offers for more of the information they
want. Then, use that information to PREsell them on your
expertise, services and other products.
Stay in contact with them. Build “digital rapport”, trust,
and likeability.
That kind of repeat contact makes closing a face-to-face sale
so much easier.
Leave a Reply