One trainer said that we’re in a serious recession, and the government must step in soon before more businesses go down the drain - including his.

Really?

Look, if that’s your mentality too then you are in for a heap of trouble.

Frankly it doesn’t matter what the government does, you’re responsible for your personal wealth, accomplishments, success and failures.

If you’re going to rely on the economyto tell you that it’s ok to start making money again then you are in for a lifetime of instability.

I spent an hour of my weekend in an Electronics store looking at the  Iphone and some Mac books for my new office.

This was the second time I was in this particular store within 60 days.

Both times the place was PACKED. I mean people were bumping into each other packed. The place was buzzing with consumerism.

I thought we’re in an economic slump - a recession, what gives?

You sure can’t tell by being in that store!

People, old and young were buying up laptops, Iphones, Ipods and gadgets.

If there is a recession then companies like Apple have figured out how to become recession proof.

For that matter so have cafe’s!

People are still paying six bucks a day for a cup of cappu-what-ever with extra foam.

The bottom line is this: People will ALWAYS find a way to pay for what they really WANT, no matter what.

You have to think like a business entreprenur.

Will you have to try harder? Yep.

Will you have to get creative in your marketing efforts? Yep.

Will youhave to further hone your sales presentation. Yep.

Will you have to create more budget friendly training programs? Yep. (try offering 30 minute sessions or semi-private sessions - and how about bootcamps as well?)

My point is dont just sit around blaming circumstance or waiting for the economy to tell us it is safe and okay to start making money again.

We must create enticing weight loss programs that people want. We must use creative marketing tactics and offer guarantees on ALL our services and get people to WANT to buy into our programs and services.

Apple does the same.  They have products that people want.  And people are willing to pay what Apple is charging to get it.

We don’t NEED that new phone, But we WANT it and so people are willing to pay for it.

If you’re blaming the economy or circumstance for your failing business it’s only because you don’t want to put the responsibility where it should be - on yourself.

Like I said in the opening of this email; you’re either going to agree with me or you’re probably going to think I’m an A-hole for telling you the truth.

But I’ll leave you with this:

How can you make your personal training services more WANTED, like Apple or Coffee?

Committed to your success,

Ryan Price

There are three things you should be doing if you really want to take your personal training business to the next level.

1. Leveraging your time
2. Leveraging technology
3. Creating multiple streams of income

The old way of doing business; trading time for dollars, is a thing of the past.

Don’t get me wrong, there’s nothing wrong with one-on-one training.  But if you really want a reliable, secure, and highly profitable fitness business then you need to think how you can add multiple streams of income into your business and how you can leverage your time and leverage technology.

Offering boot camps may be a possible solution to leveraging all three.   Its one-on-many and not one-on-one - a perfect way to leverage your time.

Or how about online personal training?  These days people are more budget conscious than ever.  This makes online personal training the perfect offering as a low cost front end service.

Not to mention online training gives you the ability to reach more potential clients worldwide.  Again, another great way to leverage your time and create another reliable revenue stream.

The bottom line is this.

Think outside the box.  Leverage your time and technology.  Create a business that people want to be involved in and that your competitors can’t compete with.

Committed to your success,

Ryan Price

You see, once someone opts into your list and becomes a
lead for one of your services or free offers…

…that’s just the beginning.

Today, I’m going to show you 3 quick and
easy ways to more than triple the effectiveness of your
current lead generation/opt-in system so you can create
the most possible income from your efforts.

——-
—1—
——-

Present A New (Related) Offer On Your Thank You Page
—

One of the best (and least used) ways to get more from
your opt-in process is to immediately present a new offer
to the subscriber on your thank you page.

You’d simply thank them for signing up to your newsletter
(or for requesting a free training session, etc.) and
immediately offer them an attention grabbing headline
that leads them into the next offer.

Sometimes that will be an offer for another opt-in mailing
list, or it can be an offer for an affiliate product you
promote (or even a product of your own).

The important point is…

If this person was interested enough to subscribe to one
of your mailing lists, they’ll probably be just as interested
in many of the other related offers you provide.

Take advantage of that. 

And your opt-in form’s thank you page is a perfect place
to do that.  Especially since you’re already using a thank
you page right now.
——-
—2—
——-

Create An Immediate Follow-Up E-mail
—

I also like to create an e-mail that gets sent out via
autoresponder immediately after they opt-in to a list.

The purpose of this e-mail is simply to thank them for
joining your list, remind them of the benefits that got
them to opt-in to begin with, and…

…present them with another offer.

Again, they were interested enough to sign up, so keep
your information (and your offers) in front of them as
often as possible.

And the P.S. of this immediate follow-up e-mail is a
great place to do just that.  Use it to offer them…

o a subscription to your fitness newsletter

o a link to your fitness blog or forum

o a free report on a related topic

o a video clip that PREsells your workout DVD

o an eCourse that educates (and leads to other offers)

Don’t stop at getting them on your list.  Continue to
pull them into more and more of your fitness marketing
funnels with additional offers.
——-
—3—
——-

Create a Series of Additional Follow-Up E-mails
—

As a fitness professional, there are numerous ways you
can help people accomplish their goals - dozens of ways
you can be of benefit to your prospects.

Why not create a series of follow-up e-mails you can
program into your autoresponder?

Each of these e-mails can include…

o an article with tips for achieving results faster

o a tutorial

o success checklists
And each e-mail would include another offer for…

o your services

o a free sample training session

o more reports

o related eCourses

o etc.
The whole goal here is to take advantage of your subscriber’s
attention and interest in what you’re offering…

…and continue to offer them related things they’d also
likely be interested in.

Keep making them offers for more of the information they
want.  Then, use that information to PREsell them on your
expertise, services and other products.

Stay in contact with them.  Build “digital rapport”, trust,
and likeability.

That kind of repeat contact makes closing a face-to-face sale
so much easier.

Do you know how 70% of all consumers
find service businesses like yours?…

It’s NOT…

o  the yellow pages.

o  or TV and Radio ads.

o  or newspapers.

70% of ALL consumers find local services by
doing local WEB searches!

Yep, they go to Google and Yahoo.

Doesn’t matter whether they’re looking for a
new doctor, a plumber, a landscaper…

…or a fitness professional like you!

And if they don’t find you during their local
web search, guess what happens?…

They give someone else YOUR money!

If you don’t have a website for your fitness
business, you’re totally invisible to the
vast majority of the people who actually
WANT to buy exactly what you sell!

And with the New Year approaching (and all
the resolutions to get fit and lose weight
that come with it)…

I couldn’t imagine not being able to capitalize
on that.  It’s as close to a perfect selling
enviornment for fitness services as you could
ask for.